AI STRATEGY › BUSINESS VALUE DRIVEN POC

From AI idea to proof of value. Not yet another sandbox PoC.

70% of AI proof-of-concepts never reach production. KODIFY flips it around: first sharpen the business case, then build. Five steps, one scorecard, a pilot that measurably delivers ROI — in days, not months.

70% of AI PoCs never reach production — industry average
5 steps Vision → Value → Scope → Business case → Production
< 90 days from first session to validated pilot
WHY A POC SO OFTEN FAILS

Most AI projects don't fail on the model. They fail on the business case.

A sandbox PoC proves something can work. A Business Value Driven POC proves it should — with numbers that support an MT decision. It's the difference between a technical demo and an investment carried by risk, finance and operations alike.

KODIFY combines a proven model for AI business cases with the pragmatic, senior approach we're known for. We cut what doesn't work (PoC without an owner, a use case without a baseline, AI without governance) and keep what actually reaches production.

On this page we explain the approach in five steps. At the end of the page is a worked example case — not as a blueprint, but to make the approach concrete.

"First sharpen the business case, then build. That's the only way a PoC doesn't end as a sandbox experiment, but as a production decision."
THE KODIFY APPROACH · 5 STEPS

From strategy to production — via one scorecard.

A proven framework, refined in practice: senior advice, small teams, phased investment. Each step has one clear result — and a go/no-go before we proceed.

01
Vision & alignment

Connect AI to strategy

No list of loose experiments — we start with where the organisation wants to go. What strategic goals, which customers, which risks? That produces the filter for what AI should and shouldn't do.

Resultaat One-pager strategy-AI fit + go/no-go criteria.
02
Identify value cases

A longlist that scores on value

In one or two workshops we map candidate use cases onto the scorecard: time savings, quality, revenue, risk reduction. High scorers proceed — the rest go in the backlog, not the roadmap.

Resultaat Scored longlist + 2-3 candidates for step 3.
04
Business case

ROI, costs and risks on the table

The pilot delivers the numbers; we build the business case that finance, IT and risk can sign off on. Including total cost of ownership, change cost, sensitivity analysis and — crucially — what it costs to do nothing.

Resultaat MT-ready business case with ROI, payback and TCO.
05
Implement & measure

Embed, measure, adjust

A successful pilot is a beginning. We embed governance, human-in-the-loop, adoption and quality — and keep measuring quarter by quarter whether the promised value actually lands. No 'sign and disappear'.

Resultaat Embedded approach + KPI dashboard + roadmap year 2.
PROOF OF VALUE VS PROOF OF CONCEPT

A PoC proves it can work. A PoV proves it must.

We're pragmatic about PoCs: they're not bad — they're just misused when they end up in a sandbox halfway through. The business looks at money, quality and risk. That language needs to be in the PoC process from day one.

That's why we work as standard with a Proof of Value: the same technical rigour, but with production data, real users and a measurement bar that finance, IT and risk agree on upfront. What seemed a 'success' in a sandbox can turn out to be uneconomical on a PoV — and that's precisely valuable information.

Criterium
Proof of Value
Klassieke PoC
Starting point
Strategic goal + business case
Technical curiosity + vendor demo
Data
Production data (anonymised, governed flow)
~Synthetic set or squeezed export
Users
Real end users, human-in-the-loop
IT tester or innovation lab
Measurement bar
Pre-agreed KPIs vs baseline
Subjective — 'feels good' / 'impressive'
Decision moment
Fixed go/no-go on numbers
~Often just 'carried on' anyway
Ownership
Business-owner + IT-owner + risk-owner
IT only or innovation team only
Governance
Privacy + risk frameworks before build
Afterwards 'what do we do with this?'
End result
MT-ready business case + scale plan
~Pretty deck, then silence
THE SCORECARD · STEP 2 → STEP 4

One AI Use Case Canvas — where decisions rest.

For each candidate use case we score six dimensions. Below is a completed scorecard as it comes out of a typical value-discovery — and on which the step 4 business case is built.

Use Case · voorbeeld

Scored candidate — value-discovery output

9.1 Value score
3.2 Effort score
LOW Risk
3.1× ROI · year 1
Value potential 9.1 / 10
Time saving per file

Throughput per file down, consistency up through uniform checks. Indicative annual value is substantiated with the baseline measurement from step 3.

Strategic fit 8.5 / 10
Linked to a growth or risk goal

The use case solves a measured bottleneck (capacity, quality, throughput) and maps 1-to-1 onto a strategic goal — no loose experiment use case.

Data & technology 7.8 / 10
Available, governable

Sources are available and can be unlocked in a governed way. Sensitive data requires a tight flow and anonymisation — work, but not a showstopper.

Adoption & change 7.2 / 10
Human-in-the-loop required

Employees remain the decision-maker. We design AI as assistant, not decision-maker. Training and escalation paths built in upfront.

Risk & compliance Manageable
Privacy, quality, audit trail

Privacy-by-design and a complete audit trail. Compliance frameworks are established in step 1 (governance), before the pilot starts.

Implementation effort Low — pilot
Pilot in days, not months

Phased: first limited dataset, then scale. No bespoke software in PoV phase — existing best-of-breed tools preferred.

Verdict: APPROVED FOR PILOT — sufficient score on all thresholds. Business case can be developed on this basis.
Next step → PoV pilot · 6–12 weeks
Example case · for illustration Not a template — every new engagement runs through its own scorecard.
EXAMPLE CASE

Roodhals — KYC in Financial Markets

An independent player in Financial Markets with a growth agenda and a KYC process that can no longer keep up with volume. KODIFY is running a PoV pilot in three workstreams, phased over 12 months.

Pilot live — phase 1 underway
Drie werkstromen — geïntegreerd
01 KYC & value creation

Process analysis, tool selection, pilot with human-in-the-loop, evaluation and scale-up advice.

02 Market monitoring & insights

Monthly update on relevant AI tools in Financial Markets — with commentary on risk and impact.

03 Governance & adoption

Quality principles, privacy assurance, quarterly updates for partners and annual review.

Drie fases over 12 maanden
M 1–3 KYC acceleration

Tool selection · pilot with limited dataset · governance frameworks · 1st market update.

→ Working pilot with first measurable insights.
M 4–8 Validation & optimisation

PDCA · impact measurement on quality and efficiency · quarterly updates · follow-on domains.

→ Validated approach + decision to scale.
M 9–12 Embedding & roadmap

Structural embedding · formally establish governance · adoption evaluation · roadmap year 2.

→ Embedded AI approach and strategic direction.
WANT TO TALK? · ONE POINT OF CONTACT

Got an AI use case in mind? Don't start building — start scoring.

30 minutes with Ruben Gelok, CEO of Kodify. We put your use case through the same scorecard, and tell you honestly whether there's a PoV pilot in it. No sales deck, no coffee chat — just the numbers.

Plan a conversation #LetsGetKodified
Ruben Gelok
CEO · KODIFY
Ruben Gelok ✉ rgelok@kodify.eu